How to Install ITV Hub on Roku TV [All Models]


Quick Tips

  • Get the ITV Hub or ITVX app on your Roku TV and live stream all the FIFA World Cup matches.
  • Install: Home Streaming ChannelsSearch ChannelsITVX or ITV HubAdd Channel Go to Channel.
  • Activate: ITVX on Roku TVActivation CodeITVX websiteSign InEnter CodeContinue Watch FIFA matches.

ITVX is the upgraded version of ITV Hub. You can download the ITVX app on our Roku TV. If you are in the UK, ITV Hub is the best place to stream the FIFA World Cup 2022 matches on Roku TV. The ITV Hub or ITVX app is officially available on the Channel Store for all the models of Roku TVs like Hisense, TCL, Insignia, Sharp, and JVC.

How to Add ITVX to Roku TV

In the Channel Store, you can find apps and games compatible with your Roku TV. As ITVX is a recently rebranded app, we suggest you update your Roku TV to get the latest version of the app.

1. Open the Roku Channel Store on your Roku TV by tapping the Streaming Channels option.

2. Click the Search Channels option and search for the ITVX app.

Search for ITVX app

3. Click on Add Channel and add ITV Hub (ITVX) to your Roku TV.

4. Now, tap the Go to Channel button to open the app.

5. You must activate the app to stream the video content in the ITVX app.

How to Activate ITVX on Roku TV

You can’t directly sign in to the ITVX app with your account. You have to activate or link your account through the activation website.

1. Open the ITVX on your Roku TV.

2. You will get two options Just Browse and Sign In Now. In the Just Browse section, you will get only the free video content. You have to click on Sign In Now.

3. You can see an activation code on your Roku TV screen.

4. Launch a web browser on your smartphone or PC.

5. Go to the ITVX activation website (

Activate ITV Hub on Roku TV

6. Sign in with your ITVX account.

7. Now, enter the activation code and click the Continue button.

ITVX Activation code

8. After that, the ITVX app on your Roku TV will be activated.

Steps to Stream FIFA World Cup on Roku TV Using ITVX

After the activation, you can stream all the video content from the ITVX app, including the FIFA World Cup matches.

1. Open the ITVX app on your Roku TV.

2. Click on the Search icon and search for the FIFA World Cup 2022.

Search for FIFA World Cup 2022.

3. Pick up your favorite matches from the search results and watch them.

4. You can also go to the Sports or Trending section to get the FIFA matches.

Alternate Way to Watch FIFA World Cup on Roku TV

In the UK, the streaming rights for FIFA 2022 are shared between ITV Hub and BBC iPlayer. Out of 64 matches, 33 will be streamed on BBC iPlayer, and 31 will be streaming on the ITVX app. You need to install the BBC IPlayer on Hisense Roku TV or any other Roku TV to live stream those 33 matches, including the final on December 18, 2022.


1. Can I watch FIFA matches on Peacock TV?

Yes, you can watch FIFA World Cup 2022 live matches with the Peacock app on your Sharp Roku TV, but with Spanish commentary.